Client onboarding · Your first 90 days

From day one to your first result — exactly how it goes.

No jargon, no black box. Five steps over 90 days, each with one clear thing that has to be true before we move on. You'll always know where we are and what's next.

Your part, in one place

four things — that's it
1Tell us the essentialsBrand, products, competitors, and your 90-day goal — one short intake.
2Approve the question setSign off on the buyer questions we'll measure you against.
3Approve the workReview the pages and content we produce before they go live.
4Give us one contactA single point of contact for decisions and analytics access.

The 90-day path

1
Week 1 · Kickoff

We agree what we’re measuring

What happens
We lock your brand, market, competitors, and the AI platforms we’ll track — and explain the four numbers we’ll report.
We need from you
The short intake, and your 90-day commercial goal.
✓Done whenYou’ve approved the measurement scope in writing.
2
Week 2 · Your question set

We build the questions you’ll be measured on

What happens
A fixed set of 30–50 real buyer questions — mostly the neutral, unbranded ones that reflect true demand. This set stays frozen for the full 90 days.
We need from you
Approve the set. Hard questions you lose today stay in — that’s the point.
✓Done whenYou’ve approved the frozen question set.
3
Weeks 3–4 · Baseline

We measure where you stand today

What happens
We run every question across the AI platforms and record your four numbers: visibility, share of voice, position, and citations. Then we set your target — a floor we commit to, a likely range, and an upside.
We need from you
Nothing — we run it. Analytics access if you have it.
✓Done whenYou have a baseline report and a committed 90-day target.
4
Days 30–60 · The work

We fix the gaps the questions reveal

What happens
Every action maps to a question you’re losing — the pages, structured data, and content the AI needs to understand, trust, and cite you.
We need from you
Review and approve the content before it publishes.
✓Done whenThe planned pages are live — each tied to a named gap in your set.
5
Days 60–90 · The result

We re-measure the same questions

What happens
We re-run the frozen set and compare to your baseline — against a control set and your competitors, so a market-wide shift can’t be mistaken for your win.
We need from you
Nothing — we report it, in plain language.
✓Done whenYou have a before-and-after on the same questions, versus the market.
The finish line — agreed on day one

We call it a success when all four are true

  1. 1You beat the committed target on your frozen question set.
  2. 2You outperform the control and your competitors by the margin we agreed.
  3. 3Citations to your own pages rise on the target questions.
  4. 4The gain holds for two more reporting cycles — not one lucky run.

One honest note: we move the evidence AI engines rely on — we don't control any single model's answer on a given day. We can't promise being named in every answer or a guaranteed citation every time. What we promise is a fixed measurement, transparent competitor comparisons, and an honest before-and-after on the questions that matter to your customers.

Go to your Hub →See the full journey
LBOX · Answer Engine Optimization · Your first 90 days