Getting started
What is AEO?
Answer Engine Optimization, in one idea
People increasingly get answers from AI — ChatGPT, Perplexity, Google's AI Overviews, Gemini — instead of a page of blue links. AEO is the practice of becoming the answer those engines give when someone asks a question in your category.
It is not about a keyword rank. It is about whether, when a buyer asks *"what's the best premium ice cream bar for a party?"*, the AI names you — and cites your page as the source.
Why it's different from SEO
- •The unit is a question, not a keyword.
- •Success is being recommended and cited, not just indexed.
- •The same question can be answered differently on each engine, so we measure per platform.
How LBOX approaches it
LBOX runs AEO as a measured campaign, not a monthly score to chase: a fixed set of real buyer questions, an honest baseline, targeted work against the gaps, and a before-and-after on the same questions. See The AEO Playbook for the full method.